# Privacy Policy

## 1. Collection and Use of Personal Information

When you use the services of Kepkoo Mall, we may ask you to provide personal information, which will be used by Kepkoo Mall in accordance with this Privacy Policy. You are not obligated to provide the requested personal information. However, in most cases, if you choose not to do so, we will be unable to provide you with our products and services, nor respond to any issues you encounter. 

Below are examples of the types of personal information that Kepkoo Mall may collect and how we use such information. 

## 2. Personal Information We Collect

When you create an account, purchase products, download software updates or contact us, we may collect various types of information, including your name, mailing address, phone number, email address, contact preferences and other related details. 

When you purchase goods or gift cards via Kepkoo Mall, we may collect information about relevant parties you provide, such as their names, mailing addresses, email addresses and phone numbers. Kepkoo Mall will use such information to fulfill your requests, deliver corresponding products and services, or for anti-fraud purposes. 

In certain jurisdictions, we may require users to present government-issued identification documents to comply with applicable laws. This requirement only applies to limited scenarios, such as customs declaration. 

## 4. How We Use Your Personal Information

We will keep you promptly informed of new product launches, software updates and upcoming events. If you no longer wish to be included in our mailing list, you may opt out at any time by updating your preference settings. 

We may use your personal information, such as your email address or mobile phone number, to verify and confirm your identity. 

We may send you important notifications via your personal information, including order information related to your purchases. Since such information is essential for communication between you and the Mall, you cannot decline to receive these messages. 

We also use personal information for internal purposes including auditing, data analysis and research, so as to optimize Kepkoo Mall's products, services and customer communication. 

Our system integrates SDKs including cn.jpush.android (JPush), com.huawei.hms (Huawei Push), com.alipay (Alipay, Alipay Transit Code, Alipay Sesame Credit Real-name Authentication), and com.tencent.bugly (Tencent Bugly). These SDKs will push the latest system notifications to you through the application. 

## 5. Collection and Use of Non-Personal Information

We also collect data that cannot be directly linked to any specific individual on its own. We may collect, use, transfer and disclose non-personal information for any purposes. The following are examples of the non-personal information we may collect and the ways we use it. 

We collect information such as occupation, language, postal code, area code, unique device identifier, referral URL, location and time zone where you use our products. This helps us better understand customer behaviors and improve our products, services and promotional activities. 

We gather information related to your activities on our website. We aggregate such data to deliver more useful content to customers and identify the most popular sections of our website, products and services. For the purposes of this Privacy Policy, aggregated data is regarded as non-personal information. 

We may collect and store detailed records of your use of our services, including search queries. Such information is used to optimize the relevance of service results. Generally, this data does not include your IP address, except in rare cases where we need to guarantee the quality of internet-based services. 

## 6. Cookies and Other Technologies

Kepkoo Mall, as well as our emails and advertisements, may use Cookies and other technologies such as pixel tags and web beacons. These technologies help us analyze user behaviors, track which parts of our website you browse, and measure and optimize the effectiveness of advertisements and online searches. Information collected via Cookies and other technologies is treated as non-personal information. Nevertheless, if local laws classify Internet Protocol (IP) addresses or similar identifiers as personal information, we will treat these identifiers accordingly. Similarly, if non-personal information is combined with personal information, the combined data will be deemed personal information under this Privacy Policy. 

Like most internet services, we automatically collect certain information and store it in log files, including IP address, browser type and language, operating system, date and time stamp, etc. 

We use this information to analyze trends, manage the website, study user behaviors, enhance our products and services, and gather overall audience statistics. Kepkoo Mall may also utilize such information for marketing and advertising services. 

Pixel tags enable us to send emails in readable formats and track whether emails have been opened. We use this data to reduce or adjust the volume of emails sent to customers. 

## 7. Other Provisions

Kepkoo Mall may be required to disclose your personal information in response to applicable laws, legal proceedings, litigation, or requests from public authorities and government agencies within and outside your country of residence. We may also disclose your information if we determine that disclosure is necessary or appropriate for national security, law enforcement or other matters of public importance. 

In addition, we may disclose your information when it is reasonably necessary to enforce our terms and conditions, or to protect our business operations and users. In the event of restructuring, merger or sale of our business, all personal information we have collected may be transferred to relevant third parties. 

### Protection of Personal Information

Kepkoo Mall attaches great importance to the security of your personal information. We adopt encryption technologies such as Transport Layer Security (TLS) to protect your personal information during transmission. Your personal data is stored on computer systems with restricted access, which are deployed in facilities protected by physical security measures. Your account password is stored in encrypted form, and this standard is also applied when we use third-party storage services. 

## 8. Privacy Inquiries

If you have any questions regarding this Privacy Policy or our data processing practices, or wish to file a complaint about potential violations of local privacy laws, please contact us. You may reach us via Kepkoo Mall's support hotline at any time. 

Upon receiving privacy-related inquiries or requests for data access and download, we will categorize the submitters and endeavor to resolve your questions. We may request additional information if your inquiry involves significant matters, and all submitters of major inquiries will receive a response. If you are dissatisfied with our reply, you may submit a complaint to the relevant regulatory authorities in your jurisdiction. Upon your request, we will provide information about applicable complaint channels based on your actual situation. 

Kepkoo Mall reserves the right to update this Privacy Policy at any time. In the event of material changes, we will post a notice and the updated Privacy Policy on our official website. 

## Permission Description

1. <android.permission.WRITE_EXTERNAL_STORAGE>: This permission allows access to files on your SD card. With your authorization, it is used for changing profile avatars in the personal center and contacting customer service for product inquiries before purchase.

2. <android.permission.CAMERA>: This permission enables camera access. With your authorization, it is used for changing profile avatars in the personal center, consulting customer service about products before purchase, and scanning QR codes on the homepage to participate in promotional activities such as bargain sharing and group buying.

3. <android.permission.RECORD_AUDIO>: This permission enables audio recording. With your authorization, it is used to send voice messages to customer service for product inquiries before purchase.